We manage to use the "secret weapons" of social media ad managers for our projects and our clients and use them successfully. These "secret weapons" are the algorithms behind the networks that actually just want to help your business. The point is to understand how these algorithms work and operate. The goal of the algorithms is to help the companies, and thus to generate even more advertising budget and thus more sales for the respective social media platform. Those who have understood this and know how to behave in order to be preferred, manage to make advertisements even more successful. Data and behavior patterns are collected about every social media user by the respective algorithm. This data can bring your company enormous advantages. Nowadays, data and information are the most valuable assets for companies. It is possible for us to exploit and use data enormously well via the ad managers of the social media networks. The algorithms perform cryptically encrypted customer and user matching. This means that with enough data, we can deliver ads only to users who are very similar in behavior to existing customers. If everything is set up correctly, the algorithms can match user behavior very accurately and on many levels. In this way, we use the advertising budget as sensibly and profitably as possible, and achieve sustainable success for your company. The acquisition of new customers also works very well with this matching principle. The matching of interests and behavior of users helps the algorithms to deliver advertising based on the interests of the user. A user who behaves the same way as an existing customer on the social media network is more likely to become a customer. The same applies to existing interests. This allows us to categorically include the right target groups, and exclude the wrong people. Thus, the advertising we deliver, is delivered only to the ideal users.